Audience Research/ Genre Research

this is a list of the highest grossing films in the US on IMDB

 

top 18 highest super natural off mojo

 

top 15 slasher films 



Research and Audience/ Theories of audience compared

The hypodermic model- The message within the film is directly received and accepted by the audience. Take what they need from the film.

Cultivation theory- People are more likely to believe social reality portrayed on tv.

Desensitisation- Less sensitive to violence/horror shown as seen so much in film and media.

Copycat theory- People take an idea from a film and copy it real life.

Uses and gratifications- Select messages within the film that we agree with and ignore messages that don't interest us.



after much research, we decided that our target audience for our horrow spoof will be from 15 upwards, this would allow up to appeal to a wider audience.
Due to our ceritifcate being a 15 me and my partner have decided it would have to be aired after the watershed.

research and planning/ our movie trailer pitch

This is the pitch for the planning of my horror teaser trailer

audience research

Me and ellen conducted a questionnaire to research into our target audience to find out what they expect and enjoy from spoof trailers, our target audience will be from ages 15 and up.

scream poster analysis - task 2 (poster)

the tagline gives the audience an insight and foreshadowing into what the film is gong to be about, it indicates it is going to be scarier than any recent film, involving a lot of killing in response to their refrence to a murder. This could be percieved as being scary to the audiece, infuenced by the image of the female.

The females eyes stand out, they stand out as they look like they are looking straight at us, or straight through or behind us at something we cannot see, like we are unaware of the percieved danger. This is good as it connects with the audience to create mystery and suspence.



The hand over the womans face connects with the title furthermore, it creates suspence with the audience because it creates a sense of curiosity and fear at the fact this hand could be hers conoting to the audience that she has seen something horrific, or whether it is someone elses hand, creating an uneasy atmosphere.
the majourity of this poster is an extreme closeup of the womans face. Her eyes being evenly spread and her hand being situated over her mouth could link to the title of the film, it being called 'Scream'. it can also be used to create an atompshere of shock and fear.
This title suggests to the audience that there will be a lot of thrilling moments in the film, hence the name 'Scream'. The title connects with the key image, as she looks like she is frightened and about to scream, by having her hand over her mouth.
The mass amount of black and dark colouring of the poster fits the key conventions of a horror magazine, which i will be looking to include within my film poster.

scary movie poster analysis - analysis for task 2 (movie poster)

within this move poster straight away it is clearly conoted to the audience that 'Scary Movie' is a spoof film consisted of mocking former scary/thriller films. The informal poster in which the characters are situation within a cinema denotes to the audience that this will be not normal thriller movie. It incudes some ordinary conventions of a thriller movie poster, we can see this as a spoof/mocking cult sign is shown above the movie title, similar to which is seen in 'The Blair Witch Project'. Within the poster, a character is dressed in a 'Scream' costume, this conotes to the audience that this will be a scary movie, but how we see the character situated next to a woman on the phone and also holding a bag of popcorn, this foreshadows to the audience that however it will be a parady of a scary movie. This shows that is has tried to reflect many conventions of an 'ordinary' horror film poster
The excessive use of the colour black, as seen at the bottom of the poster, in the background and being the colour od the cloak the character of scream is wearing, and the excessive use of the colour red, as seen by the big movie title, the cinema seating and also the release date, these colours are steryotpically used within conventions or horror film posters.
Although this use of red and black are also used within bright colours such as the green dress, and lighting on the characters, this could conote and foreshadow to the audience that they are trying to mix comedy within a horror genre.