Friday, 6 September 2013

Research and Audience/ Theories of audience compared

The hypodermic model- The message within the film is directly received and accepted by the audience. Take what they need from the film.

Cultivation theory- People are more likely to believe social reality portrayed on tv.

Desensitisation- Less sensitive to violence/horror shown as seen so much in film and media.

Copycat theory- People take an idea from a film and copy it real life.

Uses and gratifications- Select messages within the film that we agree with and ignore messages that don't interest us.

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